The strong and pervasive branding of the ionKids™ system, from product, to packaging, to interface, is paramount in the acceptance of the system as a reliable product.

The aesthetics, colors, and rendering of the communication material enhance the approachability and trust worthiness of the product. The aesthetic decisions of both product form and communication material are imperative to gaining new users and providing them a low barrier of entry for product acceptance.

The design aesthetic is carried throughout the usage guide and the complementary marketing material.