The ionKids™ brand image and logo were developed concurrently with the product. This process provided the client with a cohesive, holistic design process. A concentration of efforts allowed the program's development to take place in parallel which translated to an efficient timeline as well. Our goal was to create an identity that pairs the characteristics of the technology used with an approachable, kid-friendly product. The use of a radiating icon and playful type conveys those qualities while instilling product quality and trustworthiness to parents. This brand was co-developed with Y&R in New York, NY.