d:e worked with Dell to design a new consumer desktop language for 2009. Flared surfaces sharp intersections define it. This language had to be flexible enough to describe the breadth of Dell's consumer desktop lineup, from value-oriented Inspiron to the high-end XPS.

The premium materials, saturated accent colors, and aggressive stance of the Studio XPS add excitement and interest to Dell's consumer desktop line. d:e developed the desktops shown above, and created the language document outlining the aesthetic. See More in Our Portfolio