Early detection of breast cancer increases the odds that a woman will survive. CUE reminds women to perform a breast self-exam monthly or at the ideal time in their menstrual cycle, and when they are already in the privacy of their showers.

The product needed to be waterproof and to attach to the shower wall without hardware or glue. The result is a clean, unobtrusive design that integrates with bathroom decor.

Along with the design of the timer itself, Design Edge developed the product identity, packaging, and corporate identity package for Avie Products.